As the first US VP of Sales, growing and leading the sales, success and pre-sales teams from $12M ARR and 9 employees to $20M ARR and 25 employees in 18 months. He defined processes, sales playbooks, GTM and pricing strategies across 3 customer tiers (Strategic Enterprise, SMB), made immediate adjustments to the sales processes, resulting in the largest revenues of $4M+ ARR booked each quarter and in company history; 245% YOY Increase, Introduced and executed new pricing strategy and taught sellers, which increased ASP by 1800%.