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MAX Digital
SaaS experiential Martech product information and content platform
As SVP, Head of Revenue, Brad scaled s GTM team from $12M ARR and 8 employees to $36M in ARR and more than 40 employees. In this role, he led the integration of sales and marketing functions for 2 companies (following an acquisition) and developed innovative evangelistic sales and marketing strategies and playbooks for the 3,500 strong customer base, leading to $6M of first year net new enterprise revenues. Under his leadership, software sales and margin dollars more than doubled with unprecedented net new customer acquisition during this period with ASP increasing from $6,600 to $14,500 per install. Company sold to Bain Capital Ventures / ACV Auctions Nasdaq: ACVA for $60M.